March 16th, 2020, 20:42 Posted By: wraggster
Assassin's Creed Unity was the best-selling game across Europe, Middle East, Africa, Australia and Asian territories last month.
The reason the 2014 game performed so well was because of its pricing in South Korea and Indonesia. According to press reports, the Ubisoft title was available to download via Steam for less than a cent in those two markets.
Otherwise, it was another strong month for Grand Theft Auto 5, which was the top-selling digital game. In terms of physical numbers, FIFA 20 was the No.1 boxed product.
More than 10 million games were sold across EMEAA territories during February 2020, which is a drop of just over 6.7% compared with the same period the year before. But it was still a decent performance when you consider the number of new games released in February 2019 compared with this year. Last year's big titles included Anthem, Far Cry New Dawn and Metro Exodus.
Metro Exodus actually returned to the charts during February 2020 thanks to the game's arrival on Steam, following a 12-month period as an Epic Store exclusive. The game was a particular hit in Russia where it was the No.2 best-selling game. It was also No.2 in the Czech Republic and it sold strongly in Germany, too, where it was at No.6.
The biggest new release of the month was Sony's Dreams, which was the tenth best-selling game of the month across all markets
The vast majority of sales last month came from digital downloads, accounting for almost 65% of all the sales recorded. The No.1 country for game sales was the UK, followed by Germany and then France. PS4 was the dominant console overall for game sales, with a 46% share of the market, followed by PC with a 23.7% share.
The No.1 publisher was Ubisoft, with a 23.7% share of game sales. Although Assassin's Creed Unity drove a lot of that share, the firm also enjoyed success with The Division 2, Rainbow Six Siege, South Park: The Fractured But Whole and Just Dance 2020.
Nintendo does not share digital data, and in terms of purely physical game sales, Nintendo was the No.1 games publisher with a 18.8% market share of all boxed game sales.
Nintendo also had the most successful console of the month once again, with Switch comfortably ahead of PlayStation 4. The Neon Switch was the most successful individual console SKU.
Switch sales are up slightly year-on-year, whereas other consoles have suffered big drops ahead of the launch of PS5 and Xbox Series X. Overall, 257,819 game consoles were sold across EMEAA retail regions during February, which generated 69.1 million Euros. That's a drop of 25% in revenue and units year-on-year.
Finally, 3.1 million accessories, points cards and toys-to-life items were sold across EMEAA retail regions last month, which combined generated 94.4 million Euros in revenue. That's a drop of 7.8% in units, and 5.9% in revenue compared with the same period the year before.
The most successful points card is the PlayStation Store 10 Euro Top-Up. The best-selling accessory was the Black DualShock 4 controller for PS4. And the No.1 toys-to-life product was the Amiibo Animal Crossing Cards: Series 3. The Animal Crossing cards were confirmed last month as working with the release of the upcoming Animal Crossing: New Horizons on Nintendo Switch.
The UK was the No.1 market for accessories, points cards and toys-to-life products, followed by France and then Spain.
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