April 7th, 2020, 12:18 Posted By: wraggster
Electronic Arts has committed up to $2 million to support COVID-19 relief efforts around the world.
Until June 30, the publisher will match-fund employee contributions made through the EA YourCause programme, which allows staff to choose local organisations to support.
Meanwhile, employees have been leading relief efforts at a grassroots level: in Canada, teams have donated cleaning supplies to local hospitals and provided support to food banks; in Sweden, there have been donations of hand sanitiser and face masks to local hospitals; and in the US, there has been a virtual food drive and over $8,000 worth of food donated to local support groups.
Additionally, the publisher has partnered with esport leagues and other organisations to support relief efforts, including FIFA, Madden, and the Apex team which hosted a $250,000 charity tournament in support of the International Federation Red Cross and Red Crescent COVID-19 Response fund.
"There has never been a more important moment for us to lend strength to our local communities," said CEO Andrew Wilson in an internal communication.
"Thanks to everyone that shared their support of local organisations -- your ideas were an inspiration. We look forward to expanding the impact we can have as the people of Electronic Arts, helping communities around the world during this most challenging time."
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