1.3m e-readers given to UK consumers at Xmas

January 5th, 2012, 23:04 Posted By: wraggster

YouGov’s Technology and Telecoms stats show that one in every 40 adults in the UK either received an e-reader as a Christmas present, or bought for them as a gift or as a present for themselves.
As with paper book purchasing in the UK, there is a slight bias towards females, with 61 per cent of Kindles received by women. 55 year olds were twice as likely as 18-24 year olds to receive one.
Marek Vaygelt, head of technology and telecoms consulting at YouGov said: “This is finally the year when the late-medieval technology of the printing press was challenged by a 21st Century, digital alternative.
"Amazon has done a remarkable job of selling the benefits of e-readers and the upside for the publishing industry is that it appears e-reader owners, at least in the early days, buy more e-books than the printed books they purchased before acquiring an e-reader.”
YouGov’s modelling also suggests that over 640,000 tablets were gifted to adults, 72 per cent of them Apple iPads with 60 per cent of the Apple products being gifted to women.

http://www.mobile-ent.biz/news/read/...at-xmas/016592

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