14.2m Brits are smartphone gamers

April 26th, 2012, 23:54 Posted By: wraggster

Researcher comScore claims mobile gaming is on the rise as 42 per cent of smartphone owners – or 46 million –in the EU5 – the UK, France, Germany, Italy and Spain – used the platform in February, a rise of 55 per cent year-on-year.
Meanwhile, the UK has the highest penetration of EU5 mobile gamers with over half of all Brit smartphone owners playing a game on their device.
Hesham Al-Jehani, mobile product manager, comScore Europe, said: "The rise in mobile gaming is being propelled by the rapid adoption of smartphones and the vast ecosystems of game apps they provide.
"As mobile games evolve from simple pre-loaded games to highly challenging and visually appealing games, their entertainment value has increased substantially. But another important – and perhaps less often reported – driver of mobile gaming is that many can be played without accessing the internet on people’s phones.
"This means that gaming is an easy way to fill idle time on the underground or in other locations where internet access is spotty.”

http://www.mobile-ent.biz/news/read/...-gamers/017857

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