Decker: Less than 20% of F2P users typically pay

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November 22nd, 2012, 23:49 Posted By: wraggster

Many free-to-play games typically see just one-to-20 per cent of their userbase investing money into the title, EA’s Play4Free VP has said.
Speaking at the London Games Conference 2012, Sean Decker said that to keep a healthy user monetisation retention rate, developers must make the first purchase as easy as possible.

He explained that once someone had spent $1, they were three times more likely as other users to spend more money.
“Make the very first purchase as easy as possible. Too many developers look at this and decide it's back-end stuff,” said Decker.
“It needs to be very simple. The amount of money they put into the game at the very beginning is not very relevant. What matters is that your players are telling you that your game is valuable, and one they think is worth spending more money on.”

http://www.develop-online.net/news/4...-typically-pay

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