Downloads CAN go under the Xmas tree

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December 3rd, 2011, 23:22 Posted By: wraggster

Who says you can’t wrap up a download? GAME has come up with a solution to the biggest digital dilemma – how to make a download look good under a Christmas tree.
From tomorrow (Saturday, December 3rd) all of GAME’s UK stores (and GAME.co.uk) will stock Xmas gift packs for PSN and Xbox Live. They can be used for a wide range of titles and customers can write a personalised greeting.
“We’re thrilled to be the world’s first retailer to offer a gift solution for downloads,” GAME Group’s commercial strategy director Tricia Brennan told MCV.
“For the last 10 years people have been telling me ‘you can’t put a download under the Christmas tree.’ Well, now they’re wrong. The gift packs look great, and are designed with one purpose – to make sure every gamer gets the perfect present.
“Our digital offering has evolved enormously over the last 10 months, and we’re very excited to have a unique gifting range in place for our first truly digital Christmas.”

http://www.mcvuk.com/news/read/downl...as-tree/088026

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