Gaming more pervasive in China than US - report

October 11th, 2013, 00:20 Posted By: wraggster

Smartphones, tablets have also eclipsed PC/MMO in terms of gaming frequency in China, according to research from Frank N. Magid Associates
A new report, provided exclusively to GamesIndustry International, reveals some interesting differences between the gaming habits of people in the US and people in China. Perhaps the biggest difference of all is the simple question of whether or not a person plays video or computer games. While in China a whopping 84 percent answered yes, that figure drops to 69 percent for America.
Magid's report shows that the pervasive gaming habit in China has been fueled primarily by increases in tablet and smartphone gaming. 79 percent of people in China play games on a tablet weekly (57 percent on a smartphone).
Because the internet itself is so intricately connected to gaming in China, it's worth noting that that can affect survey results. "The base in the study I sent is Chinese internet users - which skews younger, more urban, more educated than the general Chinese population. The US internet population is much more reflective of the US pop," said Tom Godfrey, Executive Director at Frank N. Magid Associates. "And the fact that over two-thirds of the broad US audience is gaming is a huge figure. Our latest study (Smartphones and Tablets 2013) found that 68 percent of US tablet owners and 66 percent of US smartphone owners play games weekly or more their devices."
The rise of smartphones and tablets has really taken over the gaming culture in China. Mobile gaming and tablet gaming has risen to 59 percent and 50 percent, respectively, in terms of the number of weekly players. That eclipses PC gaming and free-to-play MMOs, which stand at 45 and 44 percent, respectively.

http://www.gamesindustry.biz/article...than-us-report

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