Guillemot: New consoles enable more creativity

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July 23rd, 2012, 16:44 Posted By: wraggster

Consumers 'more willing to invest in original content at the start of a new generation'

New consoles enables developers to be more creative and bring new IP to market, claims the CEO of Ubisoft.
Speaking to Gamasutra, Yves Guillemot said the industry needed console manufacturers to launch new systems to allow developers to experiment with original ideas.

“What we missed was a new console every five years," said Guillemot.
"We have been penalised by the lack of new consoles on the market. I understand the manufacturers don't want them too often because it's expensive, but it's important for the entire industry to have new consoles because it helps creativity."
He added that studios could afford to take more risks on new consoles, with customers more willing to try something different away from established franchises such as Call of Duty and Assassin’s Creed.

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