More Evidence That Piracy Can Increase Sales

October 5th, 2013, 11:24 Posted By: wraggster

The London School of Economics has published a new study (PDF) which shows that the claims about digital downloading killing music and movies are overblown. In fact, there is new evidence to indicate that it actually generates more income in certain cases. 'While it acknowledges that sales have stagnated in recent years, the report points out that the overall revenue of the music industry in 2011 was almost $60 billion US, and in 2012, worldwide sales of recorded music increased for the first time since 1999, with 34 per cent of revenues for that year coming from digital channels such as streaming and downloads. "The music industry may be stagnating, but the drastic decline in revenues warned of by the lobby associations of record labels is not in evidence," the report says. ... The growing use of streaming, cloud computing, so-called digital lockers that facilitate the sharing of content and sites that offer a mix of free and paid methods of getting content will, the study predicts, spur the entertainment industries to shift their focus from pursuing illegal downloading to creating more legal avenues for getting content online.'"

http://yro.slashdot.org/story/13/10/...increase-sales

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