Report: Just 6% of US mobile gamers provide 51% of revenue

November 9th, 2014, 20:27 Posted By: wraggster

EEDAR study also says core gamers shouldn't be target demographic
[h=3]EEDAR[/h]

Just six per cent of North American mobile gamers are contributing 51 per cent of the platform's revenues in the territory, says a report from analytics firm EEDAR.
The new study, available to download for free here, has re-emphasised the incredible importance of the so-called whales, which it defines as players spending at least $10 a month. Those heavy spenders, it estimates, are contributing around $293.70 a year each - totalling a phenomenal $2.35 billion. They're also more likely to be male, older than the average player and using both a smartphone and a tablet. 71 per cent of North America's mobile whales are male, EEDAR believes.
Curiously, despite every other category of player increasing the time they spent playing mobile games year-on-year, the whale finds him or herself playing less in 2014 than they did in 2013, enjoying a still-significant 9.9 hours a week rather than last year's 11.8. That's still a lot more than moderate ($1-$9.99 per month) players, who average 6 hours a week, or non-payers, who still play 4 hours of mobile games a week.

http://www.gamesindustry.biz/article...ent-of-revenue

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