Ubisoft warns against 'horrifically high' game prices

January 27th, 2010, 14:49 Posted By: wraggster

Ubisoft has called on its fellow publishers to keep a close check on their development costs - so that game prices remain fair to consumers.

UK boss Rob Cooper said there was "no point spending more on products if... what the public pays for our wares becomes horrifically high".

Somebody shake the man's hand.

"Where once fuzzy pixels danced around on the screen, now we expect everything from the visuals and sound effects to the dialogue of our characters - along with the emotions they can portray - to be more finely tuned," he told MCV. "All of these touches increase the studio costs exponentially so we will all be looking at ways to trim them when we can.

"But there is no point spending more on our products if the profit margins evaporate to a trickle or the prices that the public have to pay for our wares become horrifically high."

Cooper added: "Smart publishers will also ensure they have found ways to delicately balance the risk of creating bold new IPs against established franchises - it is something Ubisoft has so far managed pretty well."

Wow: A publisher boss publicly saying he wants to look out for his consumers' wallets.

Makes a nice change, right readers?

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